they have to utilize technology in the proper way. one of the things that worries me a bit about the use of social media is that you choose who your friends are. you choose who to follow on twit i worry people are choosing to follow and friend people who have the same views as they are. >> rose: theory is also applicable to what people watch on cable television. >> yes, msnbc one way, fox the other. that's right. and that worries me. where is the open mindedness. one of the reasons there's so few people who haven't made up their mind is that people are watching and tweeting and following the people who share their views so they're not open to new ideas and they don't want to hear new ideas, they want their preconceived notions to be ratified basically. it war worries me. >> rose: and the responsibilities of journal schism to put that out and make sure the voices of analysis and assessment that are unbiased and not are not trying to convince -- you know, as we said, speak the choir. "deadlines and disruptions." deadlines because that's